Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Market Rules and Regulations
The mission of the Crescent City Farmers Market is to benefit local farmers, fishers, consumers and communities in the fertile crescent of Greater New Orleans by operating weekly, year-round markets where food producers and harvesters market the fruits of their labor directly to consumers in a public setting.
Crescent City Farmers Market is a project of Market Umbrella.
I. Application Process:
Prospective vendors must go through the following process to be eligible to be a vendor for Crescent City Farmers Market: FILLING OUT AN APPLICATION DOES NOT MEAN THAT YOU WILL BE ASKED TO BE A VENDOR, THAT YOU ARE ELIGIBLE TO BE A VENDOR, OR THAT YOU ARE GUARANTEED TO BE A VENDOR.
Step 1: Read
Review the Rules and Regulations to see if your business is eligible to become a vendor with the Crescent City Farmers Market.
Step 2: Apply
Fill out an online Vendor Application Form. Applicants will receive an instant notification acknowledging receipt of the application. Market staff will contact you within 10 business days to learn more about your business or let you know if your application has been declined.
Step 3: Application Interview
Market staff will contact you to learn more about your business, production site, products available, regulatory compliance, local sourcing, desired markets, etc. that will inform the eligibility review process. This may be conducted by phone or email. Ensuring full and complete answers will expedite this part of the process.
Step 4: Eligibility Review
Application information will be evaluated to ensure your business and products comply with CCFM Rules and Regulations. This includes regulatory compliance review including Cottage Food Law if applicable, review of application with elected vendor representatives and review of licenses and certificates. This can take one week or longer, depending on the product, potential additional required research, and timely responses to further inquiries CCFM staff may make.
Step 5: Market Visit
If your business and product(s) are determined to be eligible, we’ll schedule a market visit at the market you wish to attend for you to familiarize yourself with the specific market, see other vendors you’d be participating with, customer foot traffic to give an idea of volume of sales, and make sure it feels like a good fit to you.
Step 6: Samples
You will be asked to provide one or more samples complete with labels and appropriate packaging as you would present it for sale to a customer. All labeling should be FDA/LDH/Cottage Food Law compliant. We also ask that you provide a comprehensive price sheet including all products you will have on offer over the course of the season, specifying local sourcing and unit pricing. If approved to be a market vendor, only products on this list will be allowed to be on offer. Future items may be approved with Market staff approval. Market staff will review samples and labeling and respond with feedback within one week. Market staff may have questions/requests that will require your response before moving onto Step 7. To expedite this process, samples and price sheets can be brought to the market visit.
Step 7: Production Site Visit
Market staff will schedule a visit to your site of production. The site visit is a chance for producers to highlight the skills and techniques that are the foundation of their business and demonstrate compliance with applicable food safety/production laws/regulations. Site visits can usually be scheduled within 1-2 weeks depending on the location and type of operation and may last 1-2 hours.
Step 8: Notification
CCFM will notify applicants whether they have been approved as CCFM vendors within one week and provide Vendor Agreement Paperwork.
Step 9: Orientation
Applicants who are invited to join the market will be contacted to review Rules and Regulations and Vendor Agreement Paperwork in advance of starting the market. This is a ~1 hour phone call or meeting that must occur before your first market day.
Step 10: Starting the Market
We will schedule a start date for you to begin attending markets! By your first market day, you will need to have added Market Umbrella as a named insured to your product and general liability insurance policy. Market staff will schedule a time after your first 4-6 markets to discuss your progress at market.
* Please note: Applicants who are invited to join the market will not be guaranteed a date or location, however CCFM will take all requests into consideration
If you are invited to join the market
You will need to review and acknowledge that you have received, read, and acknowledge the packet provided to you before you can attend your first market as a vendor for CCFM. At this time you must pay your $50.00 vendor administrative fee.
Market Umbrella is an equal opportunity organization that prohibits discrimination in all programs, events, and activities on the basis of race, color, creed, national origin, age, disability, gender, marital status, familial status, religion, sexual orientation, gender identity or expression, veteran status, or socio-economic status. All vendors accepted into the Crescent City Farmers Market must adhere to its Vendor Code of Conduct.
II. Criteria For Acceptance:
A prospective vendor MUST:
- Be the producer of the product(s) offered for sale
- Have or obtain an Orleans Parish occupational license, and local and state sales tax certificates, and have a product and general liability insurance policy
- Follow all regulations that apply to the products being offered and possess any required certificates/permits/licenses that demonstrate compliance
Other Considerations/Preferences to Become a Market Vendor:
- Offer value-add products that support local agriculture by incorporating locally sourced ingredients
- Offer for sale items that are culturally significant to New Orleans and/or Louisiana
- Offer for sale culturally significant products, and/or increase the diversity of culinary cultures represented in the market
- Offer for sale healthy and nourishing products
- Offer for sale foods that are not already represented in the market
- Be a business owner underrepresented in the business/market/entrepreneurial community
If your product is not approved for sale in the market, it may not reflect upon the quality of your product. Products are chosen based upon the market’s stated criteria and preferences and specific needs for a balanced product mix. We appreciate any and all interest from potential vendors and their creative talent and entrepreneurial drive within our region. However, not all persons who are in compliance with Market Umbrella policies are guaranteed to be accepted as a vendor.
A) Definition of Vendor and Farm/Production Facility:
All products sold must be grown or produced by the vendor. CCFM is a producer-only food market. "Vendor" shall be defined as the producer of goods sold. Produce grown or produced at a location not listed on the application is not eligible to be sold. The resale of items purchased by the vendor shall not be permitted. Farmers may sell limited amounts of products from neighboring farms on a temporary basis after prior approval from Market Umbrella.
The Vendors shall not be considered an employee or an agent for Market Umbrella. Market Umbrella shall not be considered an employer or an agent for the Vendors.
B) Permitted Items for Sale:
Items allowed for sale shall include raw vegetables and fruits; edible plants; eggs; honey; shelled peas and beans; cut, washed and unwashed, bagged vegetables; nuts; garlic; spices; grains; herbs; bedding plants; herbal vinegars, pastries, cookies, cakes, cheesecakes, chocolates, fruit syrups, jellies, jams, herbal and vegetable spreads, vegetarian focaccias and sandwiches, pies, stuffed breads, fresh pasta, fresh juice and cider; raw and frozen meats (beef, lamb, mutton, pork, goat); raw and frozen small poultry; raw and frozen game bird and rabbit; raw and frozen fin fish and seafood (crustaceans, fish, turtle, alligator); live seafood (shellfish, crustaceans, oysters); fluid milk and fresh dairy products; cheese; canned and pickled products; cured sausage and meat; fresh and frozen sausage, prepared frozen entrees and appetizers (vegetarian or containing beef, pork, goat, lamb, chicken, turkey and/or duck); fresh or frozen soups; fresh or frozen meat pies; canned, bottled or frozen meat stews; ready to eat foods including those containing meats, coffee and tea (beans, leaves, or beverages). Non-Food value-added items (i.e., soaps, candles, personal care and household products) and crafts may be permitted at certain markets, at certain times of year, to a limited extent when offered by existing vendors in addition to approved category items, and only with market approval. Vendors are only permitted to sell items within their approved category/categories.
C) Categories of Products
Products in the Crescent City Farmers Market are reviewed and placed into one of five (5) categories. The numerical categories are organized by the level of consumer risk to contract a food-borne illness from eating food purchased at the market. Additionally, the market is pledged to achieve a balance of products, and always emphasizes fresh produce. All new vendors’ farms, production facilities, or boats will be visited for inspection prior to entering the market.
Category 1: Raw Agricultural Products
Products in Category 1 include foods that have historically been identified as least likely sources of food-borne illness: raw vegetables and fruits; edible plants; eggs; honey; cut, washed and unwashed, bagged vegetables; nuts; garlic; grains; herbs; tea; bedding plants. Market staff may seek verification from the appropriate Cooperative Extension Services to confirm that prospective/existing vendors are genuine growers.
Category 2: Value-Added Goods
Products in Category 2 have been identified as the source of few outbreaks of food-borne illness. They utilize two primary packaging formats: plastic bags or glass/plastic bottles and jars: breads and pastries, cookies, cakes, pies and candies; herbal vinegars, fruit syrups, jellies, jams, herbal and vegetable spreads; canned and pickled products, vegetarian items (i.e., sandwiches, tamales, pizza and fresh pasta); roasted coffee beans and prepared coffee beverages; fresh juice and vegetable blends (i.e., juices and pestos), cider, and teas including dried tea mixes, prepared tea and kombucha. Please inquire with market staff as to clarification about acceptable items.
Category 3: Proteins
Products in Category 3 are more often the source of some food-borne illness. Some indeed are life threatening. Clean process, transportation, and storage environments are required: raw and frozen meats (beef, lamb, mutton, pork, goat); raw and frozen small poultry; raw and frozen game bird and rabbit; raw and frozen fin fish and seafood (crustaceans, fish, turtle, alligator); live seafood (shellfish, crustaceans, oysters); fluid milk and fresh dairy products; cheese; cured sausage and meat.
Category 4: Prepared and Value-Added Foods Containing Meat
Products in Category 4 include foods that historically have been the source of most food borne illness. Illnesses caused by Category 4 products can be very serious. Preparation of these foods involves extensive food handling, multiple raw materials, several handling processes – and consequently multiple opportunities for contamination. Products in this category include: prepared frozen entrees and appetizers, fresh or frozen soups, fresh or frozen meat pies, fresh and frozen sausage, and ready to eat foods containing meat (beef, pork, goat or lamb) or poultry (chicken, turkey, or duck).
Category A: Non-Food Products
Products in this category have no potential to cause food borne illness as they are not food items. Items in this category can include arts and crafts, or home or personal care products. Products in this category:
- Are produced by a current vendor and,
- Are made using locally sourced ingredients/components or,
- Are related to food production, food storage, food preparation, or are food-themed or,
- Are (non-food bearing) plants, or related to plant cultivation
Products in this category are currently allowed only to a very limited extent, and at the discretion of Market Umbrella. Approved non-food items must not take up more than 25% of market display space.
D) Inspection of Facilities
All vendors shall allow Market Umbrella to inspect their production facilities at any time, with or without notice, so as to maintain the integrity of a producers market.
E) Right to Approve and Terminate
Market Umbrella reserves the right to approve all vendor applications. If a vendor is approved to participate in the markets, Market Umbrella retains the right to terminate the vendor for any reason. If a vendor is terminated the $100.00 annual fee will not be refunded.
F) Annual Renewal/Acceptance:
All vendors must be approved for participation into the market annually. Annual renewal is NOT guaranteed.
In order to be eligible for renewal, the vendor must complete all renewal paperwork, submit farm/ownership updates, and comply with site visits as deemed necessary by Market Umbrella. Failure to comply with any of these requirements means that a vendor is not eligible for renewal.
For new vendors, the vendor administrative fee is $50.00. It must be paid on or before the first market a new vendor attends. For returning vendors, the annual vendor administrative fee is $100.00. It must be paid by or on each vendor’s first market of the year.
III. General Rules and Guidelines:
***Market days, times and locations have been and continue to be impacted by COVID. Market types may include walk up, pre-order, curbside, or other operations, or a hybrid of these. The following reflects current operations, but these are subject to change. Visit www.marketumbrella.org for current updates on market days, times and locations.***
The Crescent City Farmers Market operates:
- Uptown (Type: walk up)
Tuesdays from 8am-12pm
Tulane University Square parking lot at 200 Broadway Street, New Orleans LA 70118
- Mid-City (Type: walk up)
Thursdays from 3pm-7pm
Lafitte Greenway Plaza at 500 N. Norman C. Francis Pkwy, New Orleans LA 70119
- Downtown ***SUSPENDED***
Saturday from 8am-12pm
Parking lot at 750 Carondelet Street (at the corner of Julia and Carondelet), New Orleans LA 70130
- City Park*** TEMPORARY LOCATION *** (Type: walk up, pre-order, curbside)
Sunday from 8am-12pm
Tad Gormley Stadium Parking Lot at Marconi @ Navarre, New Orleans LA 70124
The Crescent City Farmers Market has established rules and regulations that guide vendors in understanding what their responsibilities are as members of the market community. Understanding and complying with these guidelines creates a market that operates smoothly and efficiently so that all participants may benefit. By reading and acknowledging the terms of these rules and regulations the Vendors agree to the following rules and regulations:
A. Health regulations:
All vendors must follow all applicable municipal, state and federal laws regulating the safety of their products including but not limited to LA Cottage Food Law, the Food Safety Modernization Act (FSMA), Department of Health and Hospitals regulations, USDA/LDAF regulations, etc.
B. Hold Harmless Clause:
All authorized vendors participating in the Crescent City Farmers Market shall be individually and severally responsible to Market Umbrella, the Crescent City Farmers Market, its board, officers, members, and volunteers for any loss, personal injury, deaths, and/or any other damage that may occur as a result of the vendors' participation in the markets sponsored by Market Umbrella, or that of its representatives, agents, and employees. All vendors hereby agree to indemnify and save Market Umbrella harmless from any loss, cost, damages, and other expenses, including attorneys' fees, suffered or incurred by Market Umbrella by reason of the vendors' participation in the markets sponsored by Market Umbrella or that of its volunteers, agents and employees.
No insurance is provided to participants in the Crescent City Farmers Market. Each vendor must carry their own product and general liability insurance policy that contains at least $1,000,000 products and completed operations aggregate limit and includes a 30 day notice of cancellation. Market Umbrella should be listed as a named insured and appear on the policy as:
200 Broadway, Suite 107
New Orleans, LA 70118
All vendors are required to have vehicle liability insurance for any vehicle used for business at the market and must be prepared to present proof of insurance upon request.
All approved applicants who sell goods in the Crescent City Farmers Market are required to pay daily fees for market participation:
Daily Market Fee
|Regular season (October-June)||$40|
Vendors can refer to the CCFM Financial Procedure Information for Vendors available in the online Vendor Resource Portal for current information on market fee billing and payment.
E. Space Assignment:
Market Umbrella will assign spaces on or before market day. It is the sole discretion of Market Umbrella to determine the spaces and where the vendors are placed.
F. Vendor Displays:
Vendors are strongly encouraged to make displays as visually appealing as possible to encourage sales. General guidance for this includes using clean, attractive table cloths and tents or umbrellas, prominently displaying a brand logo, presenting an abundance of products at various heights, filling as many tables as possible within a market space with product, and clear labels that describe products, ingredients and special attributes of the product or business. Market staff are available for consultation on display.
Display requirements for participation in CCFM are as follows:
- Vendors can display produce on tables facing the public or on a back bar or truck bed (if needed), but not on the ground.
- Prices must be clearly displayed for all products at all times.
- Product labels must include: Ingredients, company name, address, telephone number, and for foods produced under the Cottage Food exemption, a statement that “clearly indicates that the food was not produced in a licensed or regulated facility”.
Louisiana Honey Labeling Requirements Include the common name of the product, i.e. “honey”, net weight - pounds/ounces and grams of the product, ingredients, if not single-ingredient, producer contact information.
- Flame retardant canopies and umbrellas are allowed, but must be properly weighted or otherwise anchored. Market staff reserve the right to ask that a tent or umbrella be taken down for safety reasons.
G. Time for Set-up:
The set up of the market begins according to the following schedule:
- Tuesdays, Uptown: Between 6am-7am, vendors are allowed to drive into the space. From 7am-8am, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 8am.
- Thursdays, Mid-City: Between 1-2pm, vendors are allowed to drive into the space. Vendors in the improved Plaza area can offload and then park offsite, while vendors in the parking lot area can park and sell from their vehicle. From 2-3pm, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 3pm.
- Sundays, City Park: Between 6:00-7am, vendors drive in, park and ready display. All vendors are required to be in their assigned space and ready to sell by 8am.
H. Clean Up:
Trash service is not provided by Market Umbrella. All vendors shall clean up their areas at the end of each market. All vendors shall load up their vehicles and shall be clear of the parking lot within 30 minutes of the closing bell. Vendors shall be responsible for the cleanliness of their selling areas. All vendors agree to bring a broom and trash receptacle and keep the market area free of any debris generated by the market activity. Vendors shall not use public trash receptacles for disposal of produce boxes and unsold produce.
I. Licenses, Sales Taxes and Permits:
In accordance with City governance, all vendors must have an occupational license, and a state and Orleans parish sales tax license.
Each vendor is responsible for collecting and reporting their own sales taxes, where applicable according to all state and local guidelines. Some farmers and fishers may be exempt from collecting local sales tax. Seafood vendors are required to have (and display) a current commercial fishermen license at the market at all times.
All tents are required to be flame retardant. Vendors must retain a copy of the fire certificate at their stall and furnish it upon request.
Additional permitting information based on the vendor’s parish of origin, business location, product, and certain other selling circumstances may be required. All vendors are required to adhere to all local, state and federal regulations that apply to the production and sale of their products at the Crescent City Farmers Market. Market Umbrella will not be responsible for the payment and/or reporting of any vendors’ taxes. Market Umbrella is not responsible for obtaining or maintaining the appropriate licenses or permits needed by the vendors. Market Umbrella is not responsible for advising their vendors regarding any local, state, or federal regulation or law.
- No firearms
- No alcoholic beverage consumption on site or intoxication at market
- No illegal drug use at market and vendors shall not be under the influence of illegal drugs at market
- No pets with the exception of service animals
- No posted political messages or political radio stations
IV. Elected Vendor Representatives:
Elected vendor representatives are nominated by and voted for by market vendors every two years. These vendor representatives attend monthly meetings with market staff, Market Umbrella’s Community Advisory Team (CAT) bi-monthly meeting and convene as needed to advise market staff on a variety of issues such as but not limited to new vendor applications, vendor and shopper relations, market programs and market operations. Vendor representatives also help market staff disseminate information to vendors, and are a first point of contact for other vendors who wish to relay questions, concerns or other information to market staff.
V. Complaints and Violations:
Any complaint against any vendor regarding the origination of their produce or goods, or any other matter, must be directed to Market Umbrella in writing. Verbal speculation alone is not grounds for investigation. Resolving matters of this nature is the sole responsibility of Market Umbrella.
Any complaint against any vendor regarding discrimination, harassment, or inappropriate conduct as defined in the “Vendor Code of Conduct” should be directed to Market Umbrella in writing. Resolving matters of this nature is the sole responsibility of Market Umbrella and its advisory bodies.
It is within the sole discretion of Market Umbrella to determine if a vendor has violated any provision that undermines the smooth operations of the market. Such violations may include, but are not limited to:
- Arriving late: Vendors must be at their table prepared to sell at the opening bell, so as to prevent disruptive carrying of products across the market.
- No Call/No Show: Defined as not notifying the market staff (at least 24 hours prior to market) that the vendor will not be coming to market. The market allows for uncontrollable circumstances (i.e., closed/impassable roadways, equipment failure, weather, etc.). In those cases, the market manager should be reached at (504) 495-1459.
- Leaving before the closing bell.
- Failing to pay market fees. Vendors cannot return to the market until payment is made.
- Selling product not produced or harvested by the vendor. This violation is considered among the most serious, and will be met with the most severe consequences, including but not limited to temporary or permanent expulsion from the market.
- Not participating in required token system and programs.
- Harassment, sexual harassment, or discrimination.
- Violation of required safety or health rules
- Inappropriate conduct or behavior as defined by the “Vendor Code of Conduct.”
If violations take place, Market Umbrella may take any action it deems necessary to preserve the integrity of the market, including vendor suspension, permanent vendor expulsion, or, in extreme cases, legal action. Market Umbrella may expel a vendor at any time. This is particularly true if there is a violation of any guideline or eligibility requirement. If a vendor cannot operate as a member of the market community in good faith, then they will be asked to leave. Market Umbrella has the sole right to expel a vendor at any time.
A. Market Fee Schedule:
Upon confirmation of future market attendance, an invoice is emailed to vendors. Payment can be made online via credit card, or at market by credit card, check, cash or tokens. Market fees are due by the end of the market attended. Refer to the Financial Procedure Information for Vendors document in the online Vendor Resource Portal for current invoicing and payment process.
B. Cancellation Policy:
Vendors who consistently fail to show up for reserved/paid market stalls, will be asked to reconsider whether the market works for them. Vendors who do not attend market for 30 days and with no notice to market staff will no longer be considered a vendor of Market Umbrella. In this situation, the former vendor must reapply to become a market vendor, as unused spaces will not be kept open while prospective vendors seek entry. This does not apply to vendors who sell a seasonal product available only part of the year. Exceptions may also be made in the case of crop/product loss sustained from extreme weather events and resulting inability to attend market. All sales are final.
C. Token System:
The Crescent City Farmers Market uses a wooden token system to facilitate electronic transactions and generate more income for our vendors. All vendors are required to accept all wooden tokens for eligible products at the Crescent City Farmers Market as a condition of participation in the market – no exceptions. Vendors are also required to participate in all MU programs operated at markets. Tokens can be submitted at the Welcome Tent for reimbursement at any market. Vendors are strongly encouraged to sign up for ACH for direct deposit of reimbursements. Reimbursements issued via paper check will incur a $5 per check fee. Direct deposit occurs on the Monday or Tuesday after submitting for reimbursement. Currencies accepted at the welcome tent and converted into wooden tokens include credit, debit, electronic benefits transfer (EBT) for SNAP (formerly known as food stamps) benefits, and incentive benefits; however, vendors can also accept cash, check, credit cards and contactless payment methods at their individual stalls. Training on tokens, FMNP, market programs and other token rules and regulations occurs at orientation and must be reviewed and accepted annually.
D. Supplemental Nutrition Assistance Program (SNAP)/Farmers Market Nutrition Program (FMNP):
The United States Department of Agriculture (USDA) manages several programs that benefit local farmers including SNAP and FMNP for seniors and recipients of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The Crescent City Farmers Market works to facilitate these programs for the benefit of vendors, shoppers and the larger market community. Vendors are required to accept SNAP/EBT tokens for eligible products. No cash change or credit card tokens may be given for SNAP/EBT tokens or FMNP coupons. Other restrictions apply for these federally funded programs. More information is provided during vendor orientation and annual renewals. In order to accept FMNP vouchers a vendor must apply and be approved for eligibility by the Louisiana Department of Agriculture and Forestry. CCFM can provide support letters for out of state producers to accept LA issued FMNP vouchers.
E. W-9 Form:
Due to the financial liability of Market Umbrella for managing the wooden token system, W-9 forms will be required from each vendor to verify tax-identification numbers or social security numbers where applicable. This information is confidential and is used only for token reimbursements and 1099 income reporting according to federal laws where applicable.
VII. Right to Terminate
Market Umbrella retains the right to terminate any vendor, with or without cause, for any reason. Any paid market fees that will not be used will be refunded to the vendor.
Each vendor is responsible for re-submitting vendor agreement paperwork each year for renewal. Failure to comply with the renewal process, submit the $100.00 vendor administrative renewal fee, and/or complete reviewing and signing all forms will result in the vendor’s inability to participate in the Crescent City Farmers Market. All renewal paperwork and fees payment must be completed before the end of the first market day of the new year.
A renewing vendor is not guaranteed its position as a vendor at the Crescent City Farmers Market.
Market Umbrella reserves the right to revise the Crescent City Farmers Market Rules and Regulations at any time deemed appropriate. These rules are hereby adopted and valid as of January 1st, 2022.
the Crescent City Farmers Market is a project of Market Umbrella
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts nearly 60 local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.