Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
In addition to our flagship Crescent City Farmers Market, Market Umbrella has developed several community-based initiatives to further its mission of cultivating public markets for public good. Market Umbrella has expanded its outreach by partnering with other local markets and community health organizations to increase access to healthy, local food in New Orleans. These programs are operational or in the pipeline to be implemented in the New Orleans region:
New Orleans is a unique place rich in food traditions. Market Umbrella creates data-driven programs that cater to our community’s needs, and we assist other communities in doing the same. We believe that access to healthy food choices and economic opportunities are key to individuals’ quality of life. Our local programs are developed with feedback from the participants and the intent to support them in making healthy lifestyle choices that benefit them and our amazing farmers, fishers, and chefs.
CCFM gladly accepts SNAP dollars at all market locations as part of the Market Match program. Just like other card transactions at the welcome tent, shoppers can swipe their SNAP cards and receive wooden tokens that are accepted by all of the vendors. CCFM will SNAP purchases dollar for dollar to purchase fruits and vegetables. Traditionally, Market Umbrella has matched up to $20 per market visit, but in recognition of the urgent food access need exacerbated by the COVID-19 pandemic and with a recently awarded Gus Schumacher Nutrition Incentive Program grant from the U. S. Department of Agriculture's National Institute of Food and Agriculture, there will be no match limits through December 31, 2021. CCFM shoppers can also use their Market Match tokens to buy fresh fruits and veggies at the Refresh Market on Mondays from 3-6 PM. Learn more.
Meet Me at the Market is our farmers market field trip program that allows students to meet regional farmers, learn about our local food system, and taste new foods. We welcome teachers and students of all ages to meet us at our Uptown Tuesday market for a fun and informative visit with our staff and farmers. Learn more.
Market Mommas Club is a breastfeeding incentive program for mothers and mothers-to-be who are currently eligible for Louisiana Medicaid. Moms are partnered with a breastfeeding peer group for support and the opportunity to be a Market Mommas Club member and $80 for up to six months. This incentive is redeemable at Crescent City Farmers Market. Learn more.
Market Umbrella is the lead for Louisiana in the National Farm to School Network. We work with farmers, school food providers, educators, and students to grow a community of residents to support our local economy, explore new options in education, and bring nutritious foods to school menus. Learn more.
For more information about these programs, call (504) 861-4485, visit Our Work tabs, or ask the staff at the Crescent City Farmers Market welcome tent at any of the market locations.
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts nearly 60 local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.