Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Market Mommas Club FAQs
What is Market Mommas Club?
Market Mommas Club is a breastfeeding nutrition incentive program open to lactating parents and lactating parents-to-be who are breastfeeding or planning to breastfeed and are currently eligible for Louisiana Medicaid or WIC. Market Mommas Club members are to attend an approved partner’s breastfeeding support group one-time a month to receive their incentive. Members receive a $60 incentive each month for up to six months or until the program ends. These incentives are redeemable in person at Crescent City Farmers Market or by enrolling in automatic delivery via Top Box Foods.
Who is Eligible to Participate?
Pregnant or breastfeeding persons eligible for WIC and/or Medicaid with newborns up to 6 months old. Past participants are not eligible to participate.
How Do I register?
Here is the registration link. Please provide valid contact information.
Who Are the Breastfeeding Support Group Partners?
How Long Can I Receive This Incentive?
Participants are eligible to be MMC members for up to 6 months or until December 2022.
How Do I Recive My Incentive at the Market?
- Attend a breastfeeding support group & be sure to sign in!
- Visit the CCFM Welcome tent
- Let CCFM staff member know you are a Market Momma
- Provide electronic membership card (qr code) and verify email address*
- Receive $60 incentive in CCFM tokens
- Spend your tokens at the Crescent City Farmers Market
*Please be sure to provide the email address used to complete the MMC.
Where Are the Market Locations and Times?
|Uptown Tuesdays:||Mid-City Thursdays:||City Park Sundays:|
200 Broadway St. at the River
8am - Noon
|Lafitte Greenway Plaza
500 N. Norman C. Francis Parkway at the Bayou
3pm - 7pm
|Tad Gormley Stadium
Marconi Drive @ Navarre Ave.
What If I Cannot Make It to Market to Redeem My Incentive One Month?
Can I Participate/Receive Benefits from MMC, Market Match, and FMNP?
Yes! These programs are to support you in whatever way possible. Market tokens do not expire, therefore if you have more tokens than food needed, same them for another day. Click links for more information on FMNP and Market Match.
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts nearly 60 local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.